Which communication theory is most intriguing to you and why?

In the lesson regarding audiences the topic of reception theory was discussed.  This was my favorite theory.

Reception theory really dealt with the importance of how information is interpreted once it is received.  This is the part of mass communications that can be easily dismissed.  Mass communications isn’t just about sending information.  The information sent should be interpreted as closely as possible to the intended message originally sent.

Messages must be tailored to reach the most people possible.  That means that the communicator must take into consideration his or her audience.  This is something subconsciously we all think about, but not to the level that mass communicators really should.