What is the role of the creative artist in mass media?

It is the creative artist that develops the message for the public.

The artist has a very difficult task.  They must write a message that will be received by the audience.  This message will also have to be authorized by the producers who can make changes to it.  The network censors will also look at the tone of the message.

The creative work of the writer, the imagination of the writer will be attacked by the producer.  The writer is trying to deliver a masterpiece while the producer is simply trying to generate a profit.

The creative artist has the most challenging portion, developing the message.  They are also subjected to ridicule and constant changes made my producers.