Early motion pictures offered a great asset to mass
communications...it added the mass to it.
A great number of people could attend a single theater and watch the
same film. They all received the same
communication. Theaters were actually
broader than that, as many theaters showed the same film strips at the same
time. This was a huge leap to what could
be provided through the radio or newspapers.
Since the large audience was exposed to the same information
regardless of location, the same information could be communicated. This meant that stars could be born. Prior to this the stars would have to travel
and visit many towns across the United States to receive recognition. This was all side stepped now. People could be exposed to the stars all at
one time.
The advent of the star is also a precursor to
spokespersons. The recognition and
familiarity with a person to the audience is important. A rapport is built between the star and the
audience which gives the message more weight and importance.
25/25
ReplyDelete