The textbook highlights the digital music era as a financial
loss for the music industry. Piracy and
recordable CDs created losses in excess of billions of dollars for the music
industry. It was Apple who burst on the
scene in 2003 with the iPod and iTunes that saved the day. They changed the industry by offering
downloadable songs at only .99! This was
unprecedented. Prior to this offer,
entire albums would have to be purchased upwards of $13.00. Sometimes singles would be released of a hit
song, but that would still cost $4.00.
This made music affordable again.
The book states that iTunes topped 4 billion in sales. Instead of illegally downloading, users could
pay a small fee for each song.
The iPod and iPhone also gave users the ability to carry
their entire music collection in the palm of their hand. Previously music had to be carried around in
CD books or on cassettes. This change
made it easier for listeners to enjoy their favorite music anywhere, anytime,
without having to carry around large bags of CDs. These mp3 players are also easier to use than
CDs. Instead of taking out a CD to put
in another the user just simply scrolls a menu.
The music recording industry has and will continue to
benefit from the iPod and iPhone. It has
renewed industry in legally obtaining music through sources that are convenient
and offer benefits not seen before.
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